Lifestyle diseases are one of the growing health concerns in India. According to a 2020 report by the Indian Journal of Community Medicine, India is currently facing the problem of the double burden of undernutrition and overnutrition. The report revealed that over 135 million people in the country are suffering from obesity.
Having battled PCOS and gall-bladder related issues personally, entrepreneur Snigdha Kumar was looking for healthier food options to manage her health and understood that there was a need to help people realise the importance of healthy diet food options.
In order to address this problem, former Flipkart colleagues Snigdha and Shrijit Venkatesh launched Cora Health in May 2020. Bengaluru-based health and wellness startup Cora Health offers an ecommerce platform that helps users get access to healthy food alternatives.
Prior to starting up, Snigha who completed her engineering from Nirma and MBA from MICA Ahmedabad, was heading the marketplace category of food, nutrition, and healthcare at Flipkart. Meanwhile, Shrijit, ISB Hyderabad and NIT Durgapur alumnus was heading Category Design and Operations for the largest business unit in Flipkart.