A lot of people have asked me this question — “What does ‘Vitra’ mean? Does it have roots or linked to a Sanskrit word?” 

I so wish that was the case. I have searched it in Sanskrit vocabulary, but Vitra doesn't mean anything. Vitra.ai simply stands for video translation using artificial intelligence (AI). 

We had to come up with a name in two hours as we had to demo our MVP to KRS Jamwal back in October/November 2020, and this is the best we could do. 

Akash Nidhi PS and I have known each other for over 12 years. We are bench-mates since our pre-university days, and we have built a lot of applications and products in the past and have enjoyed it. 

The Inception 

The idea of translating videos was ideated in 2017. It was for the Google News Innovation challenge (GNI). But our application was rejected. So, we just paused the idea and moved on. 

In late 2019, Akash and I got together to brainstorm a list of ideas. We had 12 ideas that we had to choose from. We brainstormed at WeWork for a week on various factors like — market, wow factor, usefulness, need-gap, etc. The idea of video translation made it to the top of our ideas list in every single way.

Problem Statement 

My thought process was — everyone creates high-quality content, but getting the reach is the biggest problem. Whether you are an enterprise, startup, or a YouTube or Instagram influencer, everyone has the same problem — "I am not able to reach my right audience."

Read more at: How video translation startup Vitra.ai attracted investors, starting with 100X.VC