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Fortune India: Reducing ad spends, pay cuts on startups’ agenda.
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Apr 14, 2020

Startups will primarily cut back on advertisement spends and office expenses, apart from renegotiating contracts and restructuring salaries to tide through the turbulence triggered by the Covid-19 outbreak. The crisis and the subsequent lockdown have dealt a body blow to most startups, many of whom have seen their turnover drastically hit in the past one month.

A survey of 274 entrepreneurs and investors conducted by 100X.VC, an early-stage fund, concluded that rationalising ad spends and office expenses were on the top of the mind of entrepreneurs to reduce burn; 36% said they would opt for salary restructuring and 19% would resort to downsizing.

Read More: Reducing ad spends, pay cuts on startups’ agenda

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