The Indian startup ecosystem has grown tremendously over the years and is now in the second phase of its growth. With new developments, more and more startups are entering the unicorn club with a valuation of USD 1 Billion or more. But one must wonder how does it happen? How do start-ups achieve such phenomenal success in such a short period of time? A simple internet search will provide enough content on how to establish a startup but the secret to a successful startup is working the numbers right.
Understanding the numbers enhances the chances of success by leaps and bounds. There has been a rise in relevance given to Total Analytics and Big Data as they validate data and make pitches more authentic. Every time somebody uses numbers to convey their message, it has always garnered more attention.