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Business World: From Lockdown To Unlocking Opportunities
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Apr 06, 2020

And the coronavirus epidemic continues, throwing up an unprecedented global crisis, testing the skills of politicians, policy makers, industry leaders, health workers, down to the most ordinary individuals. Each country has followed a different strategy to “flatten the curve” and India has adopted the unique model of a 21 day “lock down” across the country, asking its citizens to stay at home.

As we transition through this lockdown, can you keep an open mind to spot some emerging trends? Can you look at unlocking some opportunities as the dust settles down?

Captive Consumers
Work from home is now a reality. In fact, NASSCOM recently announced that the biggest priority for the IT/ ITeS industry is to shift almost 90 percent of its 4.36 million work force to a work-from-home model. With this new decentralized method becoming mainstream, it will lead to a permanent change in lifestyle. Majority of the consumers will spend more time at home and that will mean a change of course in the “go to market” strategy for many products. If you already have a robust business model of serving consumers at home through online and e-commerce, you need to bolster it immediately. If you have an offline distribution model, you will need to immediately pivot to an online model. The marketing spend will also need to be fine-tuned and it is a “once-in-a-lifetime” opportunity of grabbing the attention of so many captive consumers at home.

Read More: From Lockdown To Unlocking Opportunities

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