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100X.VC Team
Written by various collaborators within Team 100X.VC
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Jan 24, 2023
Topic

Introduction:

“India poised to become world’s impotence capital” - the Department Of Urology India. Due to an increasingly hectic lifestyle, lack of sexual and reproductive health awareness amongst the population as well as taboo around discussing sensitive topics like ED, infertility etc about 40% of men above age of 45 face low testosterone and 20% of men across all age groups and 30% of men younger than 40 battle ED. In situations like these, men often find themselves unequipped, uncomfortable and embarrassed to confront themselves and share their problems with anybody.

Sukham is a men’s sexual wellness brand that provides safe and effective treatment plans that are consistent both with the traditional medicine system of Ayurveda (Vajikarna) as well as modern medical science.

Sukham is Consistent with Principles of:

The competitive advantage of Sukham is its 3 phase approach that leads to the creation of a process that is inclusive and safe in nature. They work on the core issues using a personalised approach. Sukham currently has two product offerings that increase testosterone levels, invariably increasing the consumer’s performance, power, stamina and energy. Sukham compliments its health supplements with timely counselling and feedback from the consumer. Sexual health problems can be both physically and psychologically driven and Sukham makes sure that all concerns are managed end-to-end with a goal to fulfil all male wellness needs.


Sukham is led by four purpose-driven founders who are extremely passionate about mens’ wellness. Vivek Krishna, B. Tech, IT has been a marketeer for a decade now and has worked with top brands globally. Ishan Pant, B. Tech, Civil Engineering has nearly 4 years of experience in scaling brands on E-Commerce platforms. Ananya Sarkar, B. Des, Pearl Academy has 5 years of experience in brand design and growth. Nitin Deswal, B. Tech, ECE comes with nearly 8 years of experience in sales and business development.

Market Opportunity:

 

In a category like male wellness, the demographic spread is wide, with target customers ranging from Gen X to Gen Z.

The India sexual wellness market size was valued at $1,153.5 million in 2020, and is estimated to reach $2,095.4 million by 2030.

Men’s sexual wellness segment was valued at $639.1 million in 2020 and is growing at a CAGR of 5.8%. There has been an increase of 65% in the men’s sexual wellness category post COVID.

100X Thesis:

A focussed Ayurvedic brand for men remains a significantly large opportunity in India with no clear market leader, more so that uses holistic treatment regimes. Sukam has the right set of SKUs to launch its presence in the market. Its promising roadmap and margins per product make it a clear disruptor in the men’s sexual wellness categoryt.

Conclusion:

Sukham aims to be a one-stop solution for everything related to men’s wellness. Wellness is a melange of a safe and inclusive environment along with right diagnosis using consultation supplementation and post sales support like counselling. Sukham is the ideal brand to provide a holistic solution for common sexual health problems for men across demographics. With its goal of empowering Indian men to feel confident about their sexual lives, Sukham is well on its way to revolutionising the way men approach and address their sexual and reproductive health.

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