Roopya is a ‘Specified User Fintech’ which is the first regulated fintech startup that provides a SaaS-based platform for lenders to consume data, insights, and analytics as a service. Roopya is empowering more than 1000 NBFCs, MFIs, RRBs, cooperatives, and fintech through the platform, impacting the credit needs of over 300 million retail customers in India. Roopya enables these 1000+ lenders to reduce their cost of acquisition and the cost of underwriting. 

Roopya's market opportunity lies in the asymmetric growth in the digital lending space, where few large lenders are working to digitize underwriting and onboarding processes, but 1000+ lenders still don’t have access to analytics and underwriting models. India primarily has been a debit-led economy with below-par credit penetration in formal households. This is evident from the fact that just 3.3 percent of urban Indians avail of home loans Banks and NBFCs find it difficult to service this unserved market due to various factors such as the absence of credit history, informal business setup, high customer acquisition costs and high cost involved in servicing low ticket size loans. 

Roopya’s proprietary algorithm makes use of Alternative data covering 25 different data points and runs it through their data analytics model to provide effective leads and underwriting capabilities. Roopya's platform provides various propensity models for loan origination, underwriting model, and early warning models. These data and analytical models are delivered on a SaaS platform making it more accessible and efficient for lenders of all sizes to undertake their digital lending operations at scale. 

Its Lender's customer acquisition process includes self-sign-up, adding users and defining roles, customizing the policies as per need, and creating business rules enabling lenders to scale their operations faster and more efficiently. Roopya aims to drastically reduce customer acquisition costs for financial institutions by improving their conversion rates. 

Roopya's value proposition lies in being the only fintech startup in India that has a Specified User status as per CICRA Act (https://bit.ly/3Jl21n4

). By virtue of this, Roopya is the 1st Fintech in India to have access to credit data and do underwriting on behalf of Lenders. Roopya is a regulated entity that uses this to provide a best-in-class customer analytics platform to lenders. Roopya has already established partnerships with over 15+ banks and NBFCs, and its platform has been live for over three years, experiencing 10x year-over-year growth in revenue and customer acquisition. As the lending industry in India continues to expand and digitalize, Roopya is well-positioned to capture significant market share by providing a platform for lenders to access customers and use a regulated and best-in-class customer analytics platform.

Roopya's founders come from a rich background in Digital Lending, Corporate Banking, Lending Regulations, and Credit Bureau. Raman Vig Co-Founder Manages the Business he has worked with reputed financial institutions like Tata Capital, Deutsche Bank, and CRIF.  Co-Founder, Sudipta Ghosh is heading technology and engineering at Roopya. He was part of Tata Administrative Services and led lending businesses at Tata Capital. Both the co-founders bring complementary competency to the table and their deep network and understanding of the market gives them a deep competitive edge.

Market Opportunity:

Roopya operates in the lending analytics as a service space in India, which has seen exponential growth with lenders working to digitize underwriting/onboarding, while the distribution network remains largely untapped. In India, 2Bn loan transactions were processed in FY22 by 1000+ NBFCs/RRBs/Cooperative Banks/MFIs. 95% of these lenders originated 40% of retail loan applications, but they don’t have access to the latest analytics tools or platforms. Roopya's platform offers a platform and analytics as a service to these lenders, through a SaaS-based lending infrastructure, empowering these NBFCs, MFIs, RRBs, cooperatives, and fintech companies to provide credit to over 400 million retail customers. The Global Digital Banking platform market is valued at $3.95B in 2019 and is expected to grow to $10.8B by 2027.

100X.VC Thesis:

Raman & Sudipta are domain experts in the banking industry and understand the loan acquisition and processing market. They are revenue-generating and beyond MVP and we believe it will scale rapidly with mentoring and capital.

Conclusion:

Roopya is a promising fintech startup in India with a scalable business model, strong execution ability, and a significant market opportunity. With its analytics-driven lending infrastructure platform and lending-as-a-service, Roopya has the potential to transform the lending ecosystem in India and empower millions of retail customers to access credit easily and efficiently. The co-founding team exhibits a strong founder-market fit and a relentless focus on sustainable growth. We are at 100X.VC is excited to be a part of its growth journey and support them on its mission to disrupt the digital lending space in India.