Introduction
Fans and enthusiasts in niche categories struggle to follow their interests due to a lack of a single platform. There is no platform providing quality content beyond general news and updates. People who cannot pay for content discovery apps have to deal with ads and data usage concerns on free platforms. The influencer ecosystem in such categories was also growing at a fast pace but they are not able to monetize their content or grow a healthy and engaged community of viewers without technical hassle.
Abhishek and Dhawal, initially started by building a platform for local citizen awareness in IIT Kanpur. They learned that fandoms are a great conversation starter when it comes to any topic. They launched their first platform for creating content for all genres and scaled to around 1k users but the engagement was not as high as expected. Hence, they started building social communities on youth centric platforms such as discord and Quora. They eventually figured that Anime was a huge untapped genre of fandom and scaled communities on Quora which got around 10k followers. The key insights that they got was that existing anime communities are still catered by sub-par open-source communities with outdated technology which leads to scattering of the community.
Quriverse is a modern, powerful and interactive Anime community platform for fans and influencers. It provides users with the best content from across the web while making online conversations easier, interactive, organized and scalable. The platform has no ads and has a community-based content curation system. Quriverse helps you dive deep into your fandom using one click content discovery in communities.
Market Opportunity
Quriverse received major traffic from GenZ and young millennials making their total market size to be 1.62 billion users. Out of this, they are initially targeting the Indian market size of 46.2 million users who are urban, tech savvy within the age range of 13-35 who consume content in Hindi and English. The pandemic has also led to a huge growth of social apps leading to better growth loops, engagement and retention.
100X.VC Thesis
provide a judgement-free zone where fans can discover new favourites, go as deep as they want to and engage with other fans. The internet is moving to a community first structure, and Quriverse is riding on the wave. There are many niche communities like the anime community that do not have a place of gathering around curated, quality content. 100X believes the founders have the hustle and the growth mindset to build out the largest home for Niche Communities
Conclusion
The social apps vertical is the 4th fastest growing app category in the Indian market and the Anime fan base was ever-growing. The Quriverse team is passionate and has the right expertise. We wish the team all the luck!
