Home
Portfolio
Class 09
About Us
Team
iSafe
Investor Hub
arrow-icon
Founders' Hub
arrow-icon
CVC
Partners
arrow-icon
News and Views
arrow-icon
Contact Us
photo
100X.VC Team
Written by various collaborators within Team 100X.VC
Recent Memos
Inzpira: 100X Investment Thesis
Read more
Why We Invested in AgriGator
Read more
DataKund: 100X Investment Thesis
Read more
Why we Invested in Pocketly
Read more
date-icon
Apr 14, 2022
Topic

Introduction

There is a growing interest in plant based food around the world as they are considered healthier & sustainable. But there are numerous issues with plant-based milk surrounding its off-taste & bad aftertaste, texture being watery & slimy, and low mouthfeel. They split & curdle in tea/coffee, separate easily, insufficient & incomplete low protein, readily lack vitamins & minerals, and contain refined sugar.

To address these problems at hand, Pilk is creating a plant-based ecosystem in India by bringing a paradigm shift in the unhealthy and inefficient food system with plant-based solutions. Pilk is a plant-based milk made of a unique combination of Oats, Cowpeas & Moong.

The Pilk founding team consists of people with great experience,  Abhishek has 3.5+ years of experience in supply chain management. At Pilk, he is looking into product development, sales, operations & finances. Kanishk  is a dynamic software engineer turned entrepreneur & has worked in diverse roles in different technology startups. He is stepping up Pilk’s marketing strategies, taking care of the ecommerce platform & has shaped the product from the end user's perspective.

Market Opportunity

Owing to the rise in the online grocery market and various sales channels, the plant-based milk is easily available, boosting the growth of the market across India. 

They are targeting 5.5 cr millennials & Gen z people living in metro cities in India with a monthly consumption of 6 litres taking the market opportunity to over 3 lac cr.

100X Thesis

100X believes the future of food is moving towards plant based alternatives. The founders have spent a significant amount of time finding the right blend to provide a taste and texture most akin to milk. With a market that is set to boom, a product that is best of class, and a team with high passion and skin in the game, 100X believes Pilk is a real world changing unicorn opportunity.

Conclusion

The plant-based milk market is a niche segment with opportunities witnessing a year-on-year growth due to the growing interest of Indian consumers towards the adoption of a vegan lifestyle. Slowly entering the Indian market, plant-based milks are here to replace cow and buffalo milk and end the atrocities that follow dairy farming. Pilk with its unique formula and great taste (with ample culinary uses) is defining the innovation in food technology. If you are trying a plant-based diet and are seeking to try plant-based milks but don’t have the time to make it yourself, here is Pilk for you to explore. 

Related topics
sales-logo
watch-logo.svg3 min
Inzpira: 100X Investment Thesis
Inzpira is an AI enabled, personalized soft skills training, simulator and measuring platform with a...
Read morenext-arrow
james100X.VC Team
May 19, 2021
sales-logo
watch-logo.svg3 Min min
Why We Invested in AgriGator
AgriGator is a digital platform where traders, millers and processors can buy & sell grain commoditi...
Read morenext-arrow
james100X.VC Team
Sep 14, 2020
sales-logo
watch-logo.svg3 min
DataKund: 100X Investment Thesis
DataKund is a no-code, intelligent browser automation tool that allows everyone to build software ro...
Read morenext-arrow
james100X.VC Team
May 18, 2021
logo-footer
100X.VC is the first Venture Capital firm to invest in early stage startups using founder friendly India SAFE Notes.
Send Your pitches to us at:
100x.vc/class09
For other queries, please contact us at:
[email protected]
Portfolio
Class 08
About Us
Team
iSafe
Partners
Investor Hub
Founders Hub
News and Views
Contact Us
© 2000-2021, All Rights Reserved