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100X.VC Team
Written by various collaborators within Team 100X.VC
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Apr 14, 2022
Topic

Introduction

There is a growing interest in plant based food around the world as they are considered healthier & sustainable. But there are numerous issues with plant-based milk surrounding its off-taste & bad aftertaste, texture being watery & slimy, and low mouthfeel. They split & curdle in tea/coffee, separate easily, insufficient & incomplete low protein, readily lack vitamins & minerals, and contain refined sugar.

To address these problems at hand, Pilk is creating a plant-based ecosystem in India by bringing a paradigm shift in the unhealthy and inefficient food system with plant-based solutions. Pilk is a plant-based milk made of a unique combination of Oats, Cowpeas & Moong.

The Pilk founding team consists of people with great experience,  Abhishek has 3.5+ years of experience in supply chain management. At Pilk, he is looking into product development, sales, operations & finances. Kanishk  is a dynamic software engineer turned entrepreneur & has worked in diverse roles in different technology startups. He is stepping up Pilk’s marketing strategies, taking care of the ecommerce platform & has shaped the product from the end user's perspective.

Market Opportunity

Owing to the rise in the online grocery market and various sales channels, the plant-based milk is easily available, boosting the growth of the market across India. 

They are targeting 5.5 cr millennials & Gen z people living in metro cities in India with a monthly consumption of 6 litres taking the market opportunity to over 3 lac cr.

100X Thesis

100X believes the future of food is moving towards plant based alternatives. The founders have spent a significant amount of time finding the right blend to provide a taste and texture most akin to milk. With a market that is set to boom, a product that is best of class, and a team with high passion and skin in the game, 100X believes Pilk is a real world changing unicorn opportunity.

Conclusion

The plant-based milk market is a niche segment with opportunities witnessing a year-on-year growth due to the growing interest of Indian consumers towards the adoption of a vegan lifestyle. Slowly entering the Indian market, plant-based milks are here to replace cow and buffalo milk and end the atrocities that follow dairy farming. Pilk with its unique formula and great taste (with ample culinary uses) is defining the innovation in food technology. If you are trying a plant-based diet and are seeking to try plant-based milks but don’t have the time to make it yourself, here is Pilk for you to explore. 

 

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