Introduction:
E-commerce penetration in the pet industry stands at around 30%. This means that 450 million pets are served online. If these pets had their own country, they would be the world's third-greatest population. The growing trend in pet spending extends beyond basic feeding to a variety of pet-related businesses, such as health, wellness, grooming, and accessories. While the industry’s growth is remarkable and projections continue to be so, the need to leverage data and technology to streamline operations and unify pet data for consumers is imminent.
The biggest roadblock to tech and data adoption in the pet industry is the lack of digitised and consolidated pet data. Pet businesses continue to face tedious and time-consuming administrative tasks, taking on average 50 to 60 hours per month. While these companies collect massive amounts of pet data, the majority of it is unused and stored in antiquated paper-based systems, restricting pet businesses from making data-driven decisions.
Pettleaims to address these issues by creating one source of truth for all pet data via its innovative platform. They implement this through the B2B2C business model, starting with an ERP tool for vets, groomers, and pet hostels. These pet businesses use Pettle’s ERP to digitise their workflows and issue unique Pettle IDs to every pet—an Aadhar meets Gmail for pets. With these Pettle IDs issued, they aim to facilitate the seamless and secure transfer of information to other pet brands and services. With the Pettle ID, pet data is always in the ownership of the pet parent, ensuring the utmost data privacy.
Similar to MyGate’s acquisition of users through their residential complexes, Pettle aims to revolutionise the pet industry and capitalise on the immense opportunities presented by the rapidly evolving pet market landscape.
Pettle is founded by Sagar Gwalani, an experienced founder with a background of 7+ years in GTM strategies, and Yash Kumar, a tech expert with 6+ years of experience working with startups as
a software engineer. Together, their combined expertise in marketing and technology makes them the ideal team to lead Pettle in transforming the pet industry through data-driven solutions.
Market Opportunity:
In 2016, the pet population in India stood at 18 million. This figure rose to 38 million in 2024, more than doubling in just 8 years. This surge in pet ownership has fuelled remarkable expansion in the pet industry, with pet services and e-commerce sectors leading the way with an impressive CAGR of 9.2% and 8.9%, respectively.
According to a new Bloomberg Intelligence (BI) analysis, the pet industry is expected to increase from $320 billion today to more than $500 billion by 2030. Technology will be a major driver of this growth
,and early players like Pettle are well-positioned to win in this market. The recent surge in pet humanisation, which is characterised by meticulous care and hygiene practices, is emerging as a key driver of market growth, promoting the expansion of the pet industry.
100X Thesis:
Pet identity and data sharing across platforms remain unsolved issues, resulting in a massive blue ocean opportunity. Pettle takes a unique approach to this with their suite of software tools for pet service providers, allowing them to leverage proprietary data to create the first pet identity product. 100X.VC believes that Pettle has the opportunity to be the foundation for all pet businesses in India and globally.
Conclusion:
With visionary leadership, innovative solutions, and a thorough understanding of market dynamics, Pettle is poised to disrupt the pet industry and capitalise on the potential of pet data while maintaining the highest level of data security. Pettle addresses current challenges while also laying the groundwork for future growth by digitising pet businesses and allowing for data-driven decisions. Pettle stands ready to capitalise on emerging opportunities for growth in the market.
