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100X.VC Team
Written by various collaborators within Team 100X.VC
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Apr 18, 2022
Topic

Introduction 

In recent years, India has seen massive action in the pet care industry. There has been a steep growth trajectory for the demand of pet products. As pet parents acquaint themselves with emerging petcare trends originating from the western countries as well as other problems that are unique to India. This has translated into an increase in the number of pet parents spending on taking extra care of their pets. 

This, in addition to the low attention to pet hygiene, led to the existence of Papa Pawsome, a direct-to-customer natural pet grooming company. At present, the majority of pets, dogs specifically, suffer from skin issues like bacterial and fungal infections due to poor care. This directly hits the dog’s lifespan, reducing it by 2-odd years. On the other hand, within pet owners and their family as well, one will come across individuals who are allergic to pet sheds. 

All of these cumulatively, call for a one-stop solution for safe pet grooming in India, where the current market is crowded by products heavy with chemical components. Founded by Nishita and Nikita Agarwal, Papa Pawsome is home to safe pet grooming products inclusive of their flagship shampoos, oils, creams and spa kits for dogs and cats. Their products are chemical free, domestically produced and even economically priced, posing as a tough competition to the current products in the market. 

At present, they offer breed specific and concern specific kits, available from their own website, e-commerce marketplaces like Amazon, Flipkart and Nykaa. To further provide ease to their customers, they are also offering them with subscription based services. In the future, they also plan to expand with more products in the supplements category and also a service application for offering pet services like vets and trainer bookings. 

Nishita and Nikita, both, bring in their experience as business professionals and as pet parents to Papa Pawsome, making it a brand that offers trusted products and aims to be India’s most trusted pet care brand. 

Market Opportunity

The Indian Pet market is currently valued at Rs 3700 Cr and projected to reach Rs. 7500 Cr by 2026. Pet ownership is also increasing by a fifth year-on-year in India. This, evidently, poses to be a big market for Papa Pawsome to capture. This brings to around 25 million pet dogs in India each with an average spend of Rs. 2000 per month on grooming, roughly translating to a potential of Rs 5 billion in revenue.

Pet Grooming, specifically, is gaining the attention of many pet parents as they are actively looking for economical solutions for their pets which can be easily implemented in their daily routines.

100X.VC Thesis

Rise in the concept of pet parenting and increase in disposable income of pet owners are the major factors that drive the growth of the global pet grooming market. Consumers are now opting for high-quality pet food, high-end accessories, and a variety of pet grooming services for their pets, which further fuels the market growth. Both the founders are well experienced in the space and are already seeing traction in their business. We feel, combined with the market opportunity and given the founders commitment and passion towards the business, this company can grow by leaps and bounds.

Conclusion 

We think this is an exciting opportunity and believe that the team has a strong product portfolio to give tough competition in the market. We wish the team the very best for their journey ahead!

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