Introduction:

Product documentation/ Manual creation is a key part of the product journey. It helps in saving time and cost manforce for repetitive training and demos while increasing client retention and upselling. Companies like Salesforce are spending USD 20 million and Adobe is spending USD 52 million in product documentation annually. The current state of video generation for product documentation/manual creation is rapidly evolving, driven by advancements in artificial intelligence and machine learning. Businesses are leveraging sophisticated video creation tools to produce high-quality, engaging content with unprecedented ease and efficiency. 

Describing how to utilise the software effectively at scale presents challenges. Currently, the process involves creating low-quality demo videos and sharing them with clients, which is highly inefficient. This method not only consumes valuable time but also fails to convey the software’s full capabilities, leading to potential misunderstandings and reduced client satisfaction. Additionally, the lack of high-quality, scalable training materials hampers the ability to provide consistent and comprehensive support to a larger client base. Improving this process is crucial for better client engagement and efficient software utilization. 

This is where Krotoenters the picture. Their unique selling point is their product, which allows SaaS companies to create high-quality product demo movies that are self-explanatory and include a written manual created by them. Kroto is developing an AI software that will take a simple product demo, improve it with zoom-in and click effects, and enhance the audio track, which can be translated into multiple languages. This video generates a step-by-step article with GIFs around the specific actions. These articles and videos can be used for customer training, internal training, sales training, and feature updates.

Kroto benefits from the expertise of its founders, Rose Kamal Love, Yuvraj Singh and Yasir Parvez, all of whom have engineering backgrounds and experience in software development.  Rose Kamal's front-end development experience at well-known companies such as Material Depot, BlendED, and Google Summer of Code, along with Yuvarj’s technical expertise, strengthens the platform's technological capabilities. Yasir looks after marketing and client acquisition, as well as retention strategies. The founders, leveraging their combined skills, are well-prepared to lead Kroto's growth.

Market Opportunity:

Kroto is poised to capitalise on a burgeoning market opportunity by offering AI-generated demo videos, specifically targeting the Customer Success and Help Desk sectors. The Customer Success market, valued at over $1 billion in 2022, is projected to exceed $7 billion by 2030. The Help Desk market, worth more than $10 billion in 2023, is expected to grow to $23 billion by 2030. These sectors are increasingly investing in advanced tools to enhance customer engagement and support efficiency. Kroto's innovative AI-generated demo videos cater directly to this demand, providing scalable, cost-effective, and highly engaging content solutions. By simplifying complex product demonstrations and support processes, Kroto can help businesses improve customer satisfaction and retention, positioning itself as a key player in these rapidly expanding markets.