Introduction:

In recent years, celebrity and influencer marketing has emerged as an important strategy for brands seeking to establish genuine connections with their target audience. Social media platforms offer a widespread channel for influencers to gain prominence, transforming the digital advertising landscape. AI humans are emerging as disruptors, giving brands new ways to engage with customers through a game-changing convergence of AI technology and influencer marketing. 

Introducing FUTR Studios, India’s first virtual human company, and their creation, Kyra, India's first virtual celebrity. FUTR Studios specializes in creating hyper-realistic virtual humans using cutting-edge CGI (Computer Generated Imagery) and AI technology, with Kyra taking the lead as an authentic Virtual Celebrity. Together, they are redefining digital engagement and storytelling, providing brands with innovative ways to connect with audiences, and reshaping the social media marketing landscape. Kyra has appeared on Shark Tank and worked with industry leaders such as Boat, L'Oréal, and Realme.

FUTR Studios plans on creating virtual humans for specific audience segments by using AI-generated personas with distinct personalities and traits. These AI celebrities excel at building genuine connections with audiences and delivering personalized content experiences at scale, ushering in a new era of digital humans that goes beyond the limitations of traditional methods.

In addition to its digital influencer ventures, FUTR Studios has launched a direct-to-consumer (D2C) brand called Kissable by Kyra, the world's first cosmetics brand by a virtual celebrity.

George Tharian, a brand strategist with over six years of experience in marketing and Ed-tech startups, initiated FUTR Studios along with Himanshu Goel, an influencer marketing veteran with over four years of experience who leads operations at FUTR Studios. Together, their expertise propels FUTR Studios' advancements in the rapidly growing field of virtual human technology.

Market Opportunity:

The Digital Human (AI Avatars) Market was valued at USD 5.59 billion in 2023 It is expected to expand to USD 67.54 billion by 2032, demonstrating a CAGR of 31.9%. Amidst this evolution, FUTR Studios and its virtual celebrity, Kyra, emerge as key players ready to seize the opportunity. Kyra's impressive 6% engagement rate, three times higher than the market average,demonstrates her unrivaled ability to captivate audiences and drive meaningful interactions.

FUTR Studios remains at the forefront of innovation, providing a new perspective on digital engagement and storytelling.  With 86% of content creators expecting a significant increase in income over the next two years, the prospects for FUTR Studios and its virtual humans look extremely promising.Celebrity-founded beauty brands surpassed USD 1 Billion in sales in just 52 weeks from Nov 2022 to Nov 2023 and have been growing at 57.8%, compared to just 11% of the overall beauty category. Hence, we observe a significant growth aspect in Kissable by Kyra 

100X Thesis:

Virtual humans are gaining significant traction worldwide, as evidenced by LilMiquela's success in the United States. With the advent of Generative AI technologies, the creation of virtual influencers has become more scalable. The founders of FUTR have proven the viability of this model by rapidly growing their virtual influencer to 300K followers and generating Rs 1.25Cr in revenue from brand partnerships. Recognizing this trend, 100X sees an opportunity to build a portfolio of virtual influencer intellectual properties (IPs) that can be monetized through a variety of channels, including merchandise sales, brand collaborations, media content, and so on. FUTR represents a bold vision with the potential to transform the future of influencer marketing.

Conclusion:

Investing in FUTR Studios presents a unique opportunity at the forefront of the rapidly evolving social media marketing landscape. With the rise of virtual celebrities like Kyra, FUTR Studios offers innovative solutions that redefine digital engagement and storytelling. The company's impressive track record, including Kyra's collaborations with industry giants and the successful launch of Kissable by Kyra, underscores its potential for growth and profitability. FUTR Studios’ pioneering approach of creating hyper-realistic virtual humans using cutting-edge CGI and AI technology positions it as a leader in the field.