Introduction:
The quote "Behind every successful person is a substantial amount of coffee" aptly illustrates the significant role that coffee plays in our daily lives. For many individuals, coffee has become a staple beverage that is consumed on a regular basis, either to kick-start their day or to wind down at night.
India has a free economy, young population and a burgeoning middle class that is aspirational, all these factors directly go into the favour for the coffee industry. We can see an uptrend in recent times, the coffee industry grew by 100%yoy. One common consumer behaviour observed is that individuals tend to develop a habit of consuming a particular type of coffee regularly, but there is unavailability of consistency in coffee taste that is affordable & given by a high class QSR. There are very few mid priced established QSRs in the current market, giving opportunity for companies to enter the market.
To address this, there is ongoing technological advancement in the coffee industry. "abCoffee" is the first tech-enabled and affordable gourmet coffee company, offering a signature blend of coffee beverages developed for the Indian palate, at pocket-friendly pricing, and consistent taste. abCoffee does this through tech enabled grab and go coffee outlets. It’s as simple as - 1. Order before you arrive 2. Coffee is ready as soon as you arrive. 3. Grab it and leave. abCoffee does all this in less than 1.5 minutes per cup. This is the best turnaround time in the country.
Abhijeet Anand is the founder of abCoffee, an IIT Dhanbad graduate and before starting abCoffee had been working with Schlumberger for 9 years with global experience executing projects worth 2BN USD across Asia, Africa and Europe.
Market Opportunity:
The Indian retail coffee chain market, currently valued at an impressive $5 billion, is poised for remarkable growth in the coming years to 20 BN USD by 2027.. With a projected Compound Annual Growth Rate (CAGR) of 15% year-on-year, this market is primarily fueled by several factors, including the demands of a workforce engaged in long hours, the rising influence of millennials and Gen-Z consumers, and the increasing global exposure and penetration of renowned coffee brands. These combined factors create a favourable landscape, presenting lucrative opportunities for both existing players and new entrants in the industry.
100X Thesis:
abCoffee is a QSR model where high Street (80 Sq Ft) for 9 Lacs & Shop in Shop (60 Sq Ft) for 6 Lacs are built with full service capabilities and lowest cost. Menu Starts at 1USD so quite aligned to the purchasing power of the Indian market. At 100x.vc, we believe that the cost effective solution is the need. To meet the daily growing demand for fresh coffee and abCoffee’s pioneering move in the grab and go space in the specialty coffee market in India, makes them a promising investment opportunity.
Conclusion:
abCoffee is a solution-oriented business, and with Abhijeet Anand's capabilities and passion for the business, it has its potential to reach greater heights and become a well-established brand in the industry.
