-Mrunali Parikh, Investment Analyst at Tanas Capital.
Team 100X interviewed some of the top investors across the globe about their venture investing journeys, startups, and India. Here, Mrunali Parikh, Investment Analyst at Tanas Capital shares her responses.
The thrill of finding and promoting innovative ideas that have the potential to transform industries and generate enormous value is what keeps me in the venture investing business. I'm passionate about promoting entrepreneurship, staying on the cutting edge of technology developments, and backing visionary founders and their start-ups shape the future.
Workday: A typical workday involves talking to different founders and understanding their business model, sitting with the portfolio companies for MIS tracking and strategy discussions, and reading & researching the industry trends.
Leisure Day: On a leisure day, I like to spend time with my friends and family, explore new food places, or will do Netflix and chill.
India has enormous market potential because of its population demographics and increasing digital adoption. India is poised to become a worldwide hotspot for tech-driven solutions across various sectors. The Indian tech talent has the potential to build globally scaleable solutions since there is right pool of capital available due to the increase in the early-stage venture funding.
Finding businesses with strong visionary founders, revolutionary technology or approach, a scaleable business model, and a clear path to market leadership is the core of my investing thesis. However, Sustainable Unit Economics is an equally important criterion for investing.
We are an equity partner that brings more than money to the relationship. With deep in-house expertise, we provide the support to accelerate growth creation in our portfolio companies through strategic clarity, prioritization, capital allocation, and capability building. We work closely with our companies to identify any low hanging opportunities for improving efficiencies, increasing productivity and driving superior cash flows. We leverage our experience to guide companies on the right cadence for improvements in systems, processes and governance as they rapidly scale up.
Tanas has invested in one of the new-age Marketing tech companies – Wondrlab. It is a platform-first startup with 360-degree marketing operations covered. It is the most exciting investment because brand positioning is the most important aspect for any brand nowadays, as consumers have become very conscious. This shows an increasing market opportunity and with the right team, it has all the reasons to become successful.
I started my career in 2021, by working in corporate finance advisory firm – Bakertilly DHC. Where I use to closely work with the finance team of the corporate houses. After this, I joined GVFL – an early- stage venture fund backed by Government of Gujarat, and worked on a couple of early-stage deals. After working there for around 2 years, I joined Tanas Capital – A mid-market private investment firm.