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Apr 17, 2023
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There are many challenges everyday , the idea is to keep at it and keep growing the business at a steady pace.

-Aditya Bhargava, Co-founder and COO, The Little Farm Co.

Team 100X.VC interviewed the Founders' of their Portfolio Companies about their Start-up journey; from idea, execution to overcoming challenges. Here, Aditya Bhargava, Co-founder and COO, The Little Farm Co. shares his responses.

 

Q1. How did the idea of The Little Farm Co. come up?

The Little farm co. was founded by Niharika Bhargava ( my sister) , after our grand mother passed away we were craving that home made achaar, Niharika started to collect the family recipes from a lot of relatives and further started making small batches , She realized pickle making is a dying art and we must conserve it , going forward she started off from farmer markets/exhibitions and once the pandemic hit, we went online and entered the D2C world.

Q2. What made you start working on The Little Farm Co. and executing this idea?

Prior to joining The little farm co. I was working with a beverage start up called Jimmy's Cocktails where in I saw the D2C/FMCG growth story closely and realized how big we can make The Little Farm Co. Niharika was primarily selling via our website , when I came in we started scaling through quick commerce platforms and amazon, the idea is to build a solid FMCG/ condiments brand that would be placed on every Indian house holds table.

Q3. When did you realize the need to raise Venture Capital - Seed funding?

2-3 Months post joining the little farm co. I realized to make this big we need access to capital but more importantly access to the right partners who have helped build and shape other similar brands, when we started scaling 20-30% MOM we realized to further scale this we require the right support and started searching for the best team to back us that not only helps us with the funds but the right GTM. 

Q4. How has 100X helped you at the beginning of your journey?

100X helped us map out our business model very clearly, apart from the funds they helped us focus on a certain sales channel only and cut out non performing business operations ( everyone is resistant to change , but they pushed us in a positive manner to make these changes and we got the results).

The idea was to partner with someone who has been there and done that and show us the right path as we grow along the way.

Q5. Has your startup pivoted? If so, What has the pivot been?

We have made multiple pivots along the way, mentioning the key pivot:
-We started selling from exhibitions / farmer markets pre covid, from then to moving to d2c , then selling via boutique stores across India , and now purely being a digital focused brand and deep diving in certain geographies and scaling certain SKU's before we further expand.

Q6. What challenges did you face & how did you overcome them?


  • One major challenge was being bootstrapped and holding on operations , through the 100x fundraise we definitely overcame that but more importantly to figure out when, where and how to spend the money. We are quite frugal when it comes to spends. 

-There are many challenges everyday , the idea is to keep at it and keep growing the business at a steady pace.

Q7. What stage is The Little Farm at present?

The little farm co. is in its hyper growth stage, the vision is to grow 3x in the current financial year.
We are currently a digital first brand selling via our website, amazon and quick commerce platforms, the vision in the near future is to dominate these channels 

Q8. As founders, what are your goals for the next 1-2 years?

The vision is to build a solid FMCG brand that has its products across every Indian house holds dining table and to sell via multiple sales channels such as MT,GT, Quick come and website, as well as internationally and further scale the business to newer heights.

Q9. What keeps you motivated & keeps you going?

The motivation is to only build something big and that lasts a lifetime, we are committed to the brand and I want it to soar to great heights and become a solid FMCG house, there are many challenges along the way. I would recommend if you have an Idea, do try it to see how it pans out.

Q10. Your message for Startup founders building in the same sector?

My message is to keep trying and pivoting that is the only key, the same product will not sell to the same customer through the same channel, so keep experimenting till you find the right mix. And idea is to focus and not try to do everything at once.

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