Online shops can up their game with real-time shopping assistants

Even if it is for an eyeshadow or a perfume, navigating a well-stocked cosmetics store isn’t easy. Then, a salesperson, who knows a lot more about skin types and formulation of the products, becomes a godsend. But can an online shop offer a customer a similar experience? That is, can it provide them with a helpful guide real-time? Yes, says, which sets up live video-calling along with screen sharing and co-browsing facilities for e-commerce platforms. The start-up’s solution even makes possible group shopping experiences, by allowing multiple people to log in to the same conversation.

For example, together and with live assistance, friends can even book a ‘safe-cation’ and buy everything needed for it.

The Gurugram-based company, founded by Deep Malik, Ashish Nanotkar and Chetan Jangir in February 2020, offers a subscription-based SaaS (Software-as-a-Service) platform. It has a per-agent, per-month pricing model for ₹499 and ₹999, depending on the features needed and the full package can be bought for ₹6000 per month.

While capitalising on the online shopping boom, is focusing on seven segments which include luxury fashion, jewelry, real estate, furniture, home decor, student travel, and financial instruments such as home loans and insurance sales. Besides this, their key execution strategy is to capture 2% of the market. Malik explains, “There may be 800,000 stores, but we just need 16,000 of these to achieve our revenue target.” The start-up so far has raised funding of  Rs.30 million from investors such as 100X.VC and Malik says that they expect to raise ₹1 billion by the end of FY22.

Read more at: Online shops can up their game with real-time shopping assistants

- 100X.VC Team

Published on: April 16, 2021