The women’s healthtech market has for long focused on fertility and pregnancy. But in the last few years, the femtech market is concentrating on a wider range of issues, including endometriosis, mental health, menstrual health, menopause, and more. According to Frost & Sullivan, working women tend to spend “29 percent more per capita on healthcare compared to males in the same age group”.
Many startups are tapping this spending gap and opportunity to transform women’s healthcare. Enter Ava, a lifestyle management platform for chronic conditions. Founded in December 2019 by Evelyn Immanuel, the platform aims to be every woman's wellness buddy by promoting a disciplined and holistic approach to ensure a better quality of life and avert future complications.
The Bengaluru-headquartered femtech startup offers curated programmes and personalised plans to help women deal with chronic health conditions such as PCOS, thyroid, insulin resistance etc.
Published on: December 4, 2020