Fortune India: Reducing ad spends, pay cuts on startups’ agenda.

Startups will primarily cut back on advertisement spends and office expenses, apart from renegotiating contracts and restructuring salaries to tide through the turbulence triggered by the Covid-19 outbreak. The crisis and the subsequent lockdown have dealt a body blow to most startups, many of whom have seen their turnover drastically hit in the past one month.

A survey of 274 entrepreneurs and investors conducted by 100X.VC, an early-stage fund, concluded that rationalising ad spends and office expenses were on the top of the mind of entrepreneurs to reduce burn; 36% said they would opt for salary restructuring and 19% would resort to downsizing.

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- 100X.VC Team

Published on: April 14, 2020