DataKund: 100X Investment Thesis



 

Introduction

In the business world, there is always scope for improvement. Enterprises are constantly searching for ways to advance performance levels and gain an edge over the competition.

Businesses worldwide resort to robotic process automation as a key strategy to stay ahead in the game. When we talk about automation, we usually envision robots and machines replacing human resources in an organization and thus many small enterprises think that automation is only for the bigger fish in the sea since it is "such an expensive affair."

However, these are all just myths. The truth is; automation simplifies human activities and reduces operational costs in the long run. A business of any size and nature can automate its processes and improve performance significantly. Some of the key areas where automation software and tools are being used widely are customer support, marketing, social media engagement, administrative activities, sales and analytics. In technical terms, these software automation tools are called “bots.” 


Unfortunately, most of these bots - which work wonders once integrated into your daily operations - require a hefty initial investment. Industry-wide stance is that bots are technical and highly complex to configure & deploy, and thus require us to hire the right developers. This is a task in itself! Hiring the right developer for a project is expensive, time-consuming and the said developer takes weeks to deliver. What’s more: complicated tasks require customised bots and an enterprise has to go through the same process all over again - costing them both time and money.

Spending over 2 years in the automation industry and working with 50+ clients to deliver 100+ automation projects, Abhishek and Shikha were forced to ideate a better solution. The team spent over 6 months perfecting the product - iterating on a constant loop of customer feedback - DataKund was made live in September 2020, and has grown to over 3000 users in a few months.

DataKund is a next-generation, no-code intelligent browser automation tool. Tested across multiple use cases, most no-code web browser automation tools fail to perform even the most basic tasks. DataKund is a web browser automation tool that simply works better than its competitors, has more features and is easier to use.

Abhishek Chaudhary, a Computer Science engineering graduate from IIT Mandi and a second-time entrepreneur, brings software development experience from his stint at Samsung and is in charge of the overall development and operations of DataKund. Shikha, a core team member and the core developer, handles all the backend functionalities for DataKund.

Market Opportunity

The automation tools and platforms automate GUI connection, registration forms, login forms, and database corrections to save costs, increasing their market opportunity. The adoption of DevOps in software development is projected to drive the automation demand in the years to come owing to the increasing penetration of cloud technologies such as containerization and microservices. 

Market players are continuously integrating cloud technologies into their automation platforms to achieve a high level of automation and deliver an optimized digital experience. The COVID-19 pandemic has accelerated the automation market trends toward e-retail, online banking, and various mobile applications for entertainment, healthcare, among others to achieve faster delivery time and improved customer experience. It has also influenced several enterprises to adopt online and digital platforms in their business models to maintain continuity in services.

The global Robotic Process Automation (RPA) market is expected to reach $23 Billion by 2026 and the global Testing Automation market size is expected to surpass $28 Billion by 2024 growing at a CAGR of 18%.

100X.VC Thesis

DataKund is a no-code automation tool, which means anyone can make bots and they don’t need any technical expertise to do so. DataKund records user actions and works on a point-and-click method which makes the interface easy to use, configure, and deploy. The bots adapt to website changes, and so once built they can run forever with zero downtime and maintenance cost.


DataKund is also extremely pocket friendly and reliable. Operating on a freemium model, it offers two plans to its users. The basic plan is forever free, whereas the paid plan offers additional features such as Auto Captcha solve and Proxies among many others, against fixed cloud credits. These cloud credits can be purchased additionally.

Adopting a new DevOps culture that prioritizes concepts that support continuous delivery is a need of the hour for Indian companies. The next-generation browser tool being built by DataKund has the potential to address this need by significantly automating tasks and replacing existing tools and being part of the third wave of offerings in the space. 

Conclusion

The founder has a clear vision and is building to scale. 100X.VC is confident in their GTM and adaptability of the product built over multiple iterations. We are excited to be a part of their journey!




- 100X.VC Team

Published on: May 18, 2021